Mastering the Art of Home Showings:

When it comes to selling your home, first impressions are everything. As simple as it sounds, how your home is presented during showings can make all the difference. Teresa McCormick from Real Brokerage, LLC shares the often-overlooked art of showing tactics that can make a big impact. Here are 5 must-haves to make your home show at its best and get stronger offers and a sale.

1. Preparing Your Home for Showings Imagine your home is going on stage every time it’s shown. Here’s how to make it shine: 

- Lighting and Ambiance: Before you leave for the day or before a showing, turn on all lights, including closet and hallway lights. Use bright white bulbs for a uniform glow. Open all blinds and curtains to let in natural light.

- Scent and Freshness: Place Febreze in strategic spots, especially by the front door, to greet buyers with a fresh citrus or linen scent. Avoid strong perfumes. Instead, change air filters often and give them a light spray of Febreze for an extra layer of freshness.

- Cleanliness and Tidiness: Make your beds, clear your countertops and tidy up every day, even if there are no showings scheduled. Last minute showings are common and a clean, bright, fresh smelling home helps buyers emotionally connect with your home.

2. Flexibility in Showing Times Be flexible and you’ll sell more:

- Accessibility: Be open to showings at short notice. Restrictive requirements like 24 hour notice or only weekend showings can limit your buyer pool.

3. Streamlining Showing Logistics Make showings more efficient and effective:

- Immediate Communication: Have a real estate agent with a team that can respond to buyer inquiries immediately and a lender partner that can pre-qualify buyers quickly. This minimizes missed opportunities and only serious buyers will schedule a showing.

- **AutomatedTools:** Use automated showing request systems to simplify the scheduling process and minimize back and forth for busy agents to book appointments.

- **Feedback Mechanism** A feedback loop allows for quick adjustments based on buyer feedback especially if the home is vacant so the listing stays fresh and attractive.

4. Stepping Out During Showings Give buyers space to connect with their potential home:

- **Absence Advantage* Sellers should not be present during showings. Provide a comprehensive list of features and upgrades with values for buyers to focus on the home’s full value without distractions which helps justify the asking price. 

5. Creative Solutions for Showings When traditional showings are tough, innovation is key:

- *Virtual Tours* For tenant occupied homes, pets or scheduling difficulties use professional video walkthroughs, 3D tours and high quality video presentations to stay competitive. Ultimately it’s about more than visual appeal, it’s about the feeling your home evokes. Showing strategies allow buyers to imagine life in those walls and increase the chances of a sale. 

Conclusion Thanks for reading these showing tactics. Remember all parts of your home selling strategy must work together for best results. Please watch the other 4 other videos in this series: Marketing, Presentation, Pricing and Strategic support. Check-out our showing tactics checklist or Book a Call for a one-on-one consultation.